Localization

For each keyword you choose “Localize to N countries” or “Add English only”. With localization, the AI adapts the keyword into what people in each country type (for example “sprachen lernen” in Germany). LocalASO then checks that local phrase in that country’s store, so the rank you see is the real one for local users.

52 storefronts, each with its own language. Switzerland uses German, Belgium Dutch, Hong Kong and Taiwan Traditional Chinese, and Saudi Arabia, the UAE and Egypt Arabic. The first 30 are selected by default and you can pick any or all.

Localizations are cached, so the same keyword and country are never translated twice. Each keyword shows a badge: English only, localized or pending.