App Store keywords in Bulgaria

Storefront code

BG

Research language

Bulgarian

App Store localizations

English (U.K.)Default first, as listed by Apple.

Locale LocalASO writes

bg

Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For Bulgaria, Apple lists one localization (Apple: App Store localizations):

• English (U.K.): also listed in 48 other storefronts covered here.

Apple lists no Bulgarian localization, so people in Bulgaria see your English (U.K.) texts. People in Bulgaria may still search in Bulgarian; check which language the apps ranking there use.

Translate the intent, not the words: find the phrase people in Bulgaria type for the same need, then check that the top results are apps like yours. A step-by-step method is in App Store keyword research.

Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:

https://itunes.apple.com/search?term=your%20keyword&country=bg&entity=software&limit=200

More on reading and tracking ranks: App Store ranking by country.

1. Add your app and your keywords.
2. Click “Localize”: LocalASO asks your AI for the Bulgarian phrase people in Bulgaria type and checks it in the BG store.
3. Read rank, estimated volume and difficulty for Bulgaria next to every other country, and track the rank daily.
4. In Optimize, get a name, subtitle and keyword field for the bg localization.