App Store keywords in France

Storefront code

FR

Research language

French

App Store localizations

French, English (U.K.)Default first, as listed by Apple.

Locale LocalASO writes

fr-FR

Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For France, Apple lists 2 localizations (Apple: App Store localizations):

• French: also listed in 4 other storefronts covered here.
• English (U.K.): also listed in 48 other storefronts covered here.

Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.

The French localization is listed in France, Switzerland, Belgium, Egypt and the U.S. storefront, so one good French keyword field reaches several markets.

Example: for language learning, people here type phrases like “apprendre une langue” rather than “language learning”.

Translate the intent, not the words: find the phrase people in France type for the same need, then check that the top results are apps like yours. A step-by-step method is in App Store keyword research.

Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:

https://itunes.apple.com/search?term=apprendre%20une%20langue&country=fr&entity=software&limit=200

More on reading and tracking ranks: App Store ranking by country.

1. Add your app and your keywords.
2. Click “Localize”: LocalASO asks your AI for the French phrase people in France type and checks it in the FR store.
3. Read rank, estimated volume and difficulty for France next to every other country, and track the rank daily.
4. In Optimize, get a name, subtitle and keyword field for the fr-FR localization.