App Store keywords in Brazil

Storefront code

BR

Research language

Portuguese

App Store localizations

Portuguese (Brazil), English (U.K.)Default first, as listed by Apple.

Locale LocalASO writes

pt-BR

Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For Brazil, Apple lists 2 localizations (Apple: App Store localizations):

• Portuguese (Brazil): also listed in 1 other storefront covered here.
• English (U.K.): also listed in 48 other storefronts covered here.

Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.

Portuguese (Brazil) and Portuguese (Portugal) are separate localizations. Brazilian users search in Brazilian Portuguese, often with different words.

Example: for language learning, people here type phrases like “aprender inglês” rather than “language learning”.

Translate the intent, not the words: find the phrase people in Brazil type for the same need, then check that the top results are apps like yours. A step-by-step method is in App Store keyword research.

Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:

https://itunes.apple.com/search?term=aprender%20ingl%C3%AAs&country=br&entity=software&limit=200

More on reading and tracking ranks: App Store ranking by country.

LocalASO researches these storefronts in Portuguese too. The phrase can be the same, but competition and ranks differ per store:

• 🇵🇹 Portugal

1. Add your app and your keywords.
2. Click “Localize”: LocalASO asks your AI for the Portuguese phrase people in Brazil type and checks it in the BR store.
3. Read rank, estimated volume and difficulty for Brazil next to every other country, and track the rank daily.
4. In Optimize, get a name, subtitle and keyword field for the pt-BR localization.