Free reference
App Store localizations by country
Apple: people can search for your app using localized keywords in all countries or regions where the App Store supports that language. Here is which localization counts in which of the 52 storefronts LocalASO covers.
By localization
Fill one localization’s name, subtitle and keyword field, and it can count in all of these storefronts.
By storefront
| Storefront | Localizations (default first) |
|---|---|
| United States | English (U.S.), Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), Vietnamese |
| United Kingdom | English (U.K.) |
| Canada | English (Canada), French (Canada) |
| Australia | English (Australia), English (U.K.) |
| Germany | German, English (U.K.) |
| France | French, English (U.K.) |
| Japan | Japanese, English (U.S.) |
| Italy | Italian, English (U.K.) |
| Spain | Spanish (Spain), Catalan, English (U.K.) |
| Netherlands | Dutch, English (U.K.) |
| Switzerland | German, English (U.K.), French, Italian |
| Sweden | Swedish, English (U.K.) |
| Norway | English (U.K.), Norwegian |
| Denmark | English (U.K.), Danish |
| Austria | German, English (U.K.) |
| Brazil | Portuguese (Brazil), English (U.K.) |
| Mexico | Spanish (Mexico), English (U.K.) |
| South Korea | Korean, English (U.K.) |
| Singapore | English (U.K.), Chinese (Simplified) |
| United Arab Emirates | English (U.K.), Arabic |
| New Zealand | English (Australia), English (U.K.) |
| Ireland | English (U.K.) |
| Belgium | English (U.K.), Dutch, French |
| Poland | English (U.K.), Polish |
| Portugal | Portuguese (Portugal), English (U.K.) |
| Turkey | English (U.K.), Turkish |
| Taiwan | Chinese (Traditional), English (U.K.) |
| Hong Kong | Chinese (Traditional), English (U.K.) |
| Saudi Arabia | English (U.K.), Arabic |
| India | English (U.K.), Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu |
| Finland | English (U.K.), Finnish |
| Czechia | English (U.K.), Czech |
| Greece | English (U.K.), Greek |
| Hungary | English (U.K.), Hungarian |
| Romania | English (U.K.), Romanian |
| Israel | English (U.K.), Hebrew |
| Thailand | English (U.K.), Thai |
| Vietnam | English (U.K.), Vietnamese |
| Indonesia | English (U.K.), Indonesian |
| Malaysia | English (U.K.), Malay |
| Philippines | English (U.K.) |
| South Africa | English (U.K.) |
| Egypt | English (U.K.), Arabic, French |
| Chile | Spanish (Mexico), English (U.K.) |
| Colombia | Spanish (Mexico), English (U.K.) |
| Argentina | Spanish (Mexico), English (U.K.) |
| Peru | Spanish (Mexico), English (U.K.) |
| Ukraine | English (U.K.), Russian, Ukrainian |
| Slovakia | English (U.K.), Slovak |
| Croatia | English (U.K.), Croatian |
| Bulgaria | English (U.K.) |
| Nigeria | English (U.K.) |
How to use this
Every localization has its own 100-byte keyword field. If a storefront lists several localizations, each of them can bring your app into more searches there. Name and subtitle are shown to users whose device language matches the localization, so keep those real, readable text.
A change to a widely listed localization such as English (U.K.) affects every storefront that lists it. Check your ranks in those countries after the release. The full method is in App Store localization for keywords.
Sources: Apple, App Store localizations and Localize app information, read on October 30, 2026. Apple updates these lists; check the source before a release.