App Store keywords in United Kingdom

Storefront code

GB

Research language

English

App Store localizations

English (U.K.)Default first, as listed by Apple.

Locale LocalASO writes

en-GB

Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For United Kingdom, Apple lists one localization (Apple: App Store localizations):

• English (U.K.): also listed in 48 other storefronts covered here.

English (U.K.) is the only localization Apple lists here, and it is also the second language in most other storefronts, so its keyword field works far beyond the U.K.

People in United Kingdom search in English, but local spelling and word choice still matter, and the apps that rank are not the same as in other English-speaking stores. A step-by-step method is in App Store keyword research.

Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:

https://itunes.apple.com/search?term=your%20keyword&country=gb&entity=software&limit=200

More on reading and tracking ranks: App Store ranking by country.

LocalASO researches these storefronts in English too. The phrase can be the same, but competition and ranks differ per store:

• 🇺🇸 United States
• 🇨🇦 Canada
• 🇦🇺 Australia
• 🇸🇬 Singapore
• 🇳🇿 New Zealand
• 🇮🇪 Ireland
• 🇮🇳 India
• 🇵🇭 Philippines
• 🇿🇦 South Africa
• 🇳🇬 Nigeria

1. Add your app and your keywords.
2. Click “Localize”: LocalASO asks your AI for the English phrase people in United Kingdom type and checks it in the GB store.
3. Read rank, estimated volume and difficulty for United Kingdom next to every other country, and track the rank daily.
4. In Optimize, get a name, subtitle and keyword field for the en-GB localization.