LocalASO🇩🇪 App Store DE
App Store keywords in Germany
People in Germany search the App Store in German, not in English. Here is which localizations count in the Germany store, how people search there and how to check your rank.
Updated
App Store Germany: quick facts
- Storefront code
DE- Research language
- German
- App Store localizations
- German, English (U.K.)Default first, as listed by Apple.
- Locale LocalASO writes
de-DE
Which localizations count in Germany
Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For Germany, Apple lists 2 localizations (Apple: App Store localizations):
- German: also listed in 2 other storefronts covered here.
- English (U.K.): also listed in 48 other storefronts covered here.
Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.
How people search in Germany
German compounds matter: people type one word like “kalorienzähler”, not “calorie counter”. The German localization also serves Austria and Switzerland.
Example: for language learning, people here type phrases like “sprachen lernen” rather than “language learning”.
Translate the intent, not the words: find the phrase people in Germany type for the same need, then check that the top results are apps like yours. A step-by-step method is in App Store keyword research.
Check your App Store rank in Germany
Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:
https://itunes.apple.com/search?term=sprachen%20lernen&country=de&entity=software&limit=200More on reading and tracking ranks: App Store ranking by country.
Other storefronts that search in German
LocalASO researches these storefronts in German too. The phrase can be the same, but competition and ranks differ per store:
Germany in LocalASO
- Add your app and your keywords.
- Click “Localize”: LocalASO asks your AI for the German phrase people in Germany type and checks it in the DE store.
- Read rank, estimated volume and difficulty for Germany next to every other country, and track the rank daily.
- In Optimize, get a name, subtitle and keyword field for the
de-DElocalization.
Do this for every country, in minutes