LocalASO🇺🇸 App Store US
App Store keywords in United States
People in United States search the App Store in English. Here is which localizations count in the United States store, how people search there and how to check your rank.
Updated
App Store United States: quick facts
- Storefront code
US- Research language
- English
- App Store localizations
- English (U.S.), Arabic, Chinese (Simplified), Chinese (Traditional), French, Korean, Portuguese (Brazil), Russian, Spanish (Mexico), VietnameseDefault first, as listed by Apple.
- Locale LocalASO writes
en-US
Which localizations count in United States
Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For United States, Apple lists 10 localizations (Apple: App Store localizations):
- English (U.S.): also listed in 1 other storefront covered here.
- Arabic: also listed in 3 other storefronts covered here.
- Chinese (Simplified): also listed in 1 other storefront covered here.
- Chinese (Traditional): also listed in 2 other storefronts covered here.
- French: also listed in 4 other storefronts covered here.
- Korean: also listed in 1 other storefront covered here.
- Portuguese (Brazil): also listed in 1 other storefront covered here.
- Russian: also listed in 1 other storefront covered here.
- Spanish (Mexico): also listed in 5 other storefronts covered here.
- Vietnamese: also listed in 1 other storefront covered here.
Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.
How people search in United States
Apple lists ten localizations for the U.S. storefront. Besides English (U.S.), the Spanish (Mexico) localization is the one most apps already have, and it reaches Spanish speakers in the U.S. as well.
People in United States search in English, but local spelling and word choice still matter, and the apps that rank are not the same as in other English-speaking stores. A step-by-step method is in App Store keyword research.
Check your App Store rank in United States
Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:
https://itunes.apple.com/search?term=language%20learning&country=us&entity=software&limit=200More on reading and tracking ranks: App Store ranking by country.
Other storefronts that search in English
LocalASO researches these storefronts in English too. The phrase can be the same, but competition and ranks differ per store:
United States in LocalASO
- Add your app and your keywords.
- Click “Localize”: LocalASO asks your AI for the English phrase people in United States type and checks it in the US store.
- Read rank, estimated volume and difficulty for United States next to every other country, and track the rank daily.
- In Optimize, get a name, subtitle and keyword field for the
en-USlocalization.
Do this for every country, in minutes