App Store keywords in Mexico

Storefront code

MX

Research language

Spanish

App Store localizations

Spanish (Mexico), English (U.K.)Default first, as listed by Apple.

Locale LocalASO writes

es-MX

Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For Mexico, Apple lists 2 localizations (Apple: App Store localizations):

• Spanish (Mexico): also listed in 5 other storefronts covered here.
• English (U.K.): also listed in 48 other storefronts covered here.

Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.

Spanish (Mexico) is also the Spanish localization Apple lists for Chile, Colombia, Argentina, Peru and the U.S. storefront.

Translate the intent, not the words: find the phrase people in Mexico type for the same need, then check that the top results are apps like yours. A step-by-step method is in App Store keyword research.

Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:

https://itunes.apple.com/search?term=your%20keyword&country=mx&entity=software&limit=200

More on reading and tracking ranks: App Store ranking by country.

LocalASO researches these storefronts in Spanish too. The phrase can be the same, but competition and ranks differ per store:

• 🇪🇸 Spain
• 🇨🇱 Chile
• 🇨🇴 Colombia
• 🇦🇷 Argentina
• 🇵🇪 Peru

1. Add your app and your keywords.
2. Click “Localize”: LocalASO asks your AI for the Spanish phrase people in Mexico type and checks it in the MX store.
3. Read rank, estimated volume and difficulty for Mexico next to every other country, and track the rank daily.
4. In Optimize, get a name, subtitle and keyword field for the es-MX localization.