App Store keywords in Taiwan

Storefront code

TW

Research language

Traditional Chinese

App Store localizations

Chinese (Traditional), English (U.K.)Default first, as listed by Apple.

Locale LocalASO writes

zh-Hant

Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For Taiwan, Apple lists 2 localizations (Apple: App Store localizations):

• Chinese (Traditional): also listed in 2 other storefronts covered here.
• English (U.K.): also listed in 48 other storefronts covered here.

Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.

Taiwan and Hong Kong both use Chinese (Traditional), but everyday words differ between them. Research each storefront on its own.

Translate the intent, not the words: find the phrase people in Taiwan type for the same need, then check that the top results are apps like yours. A step-by-step method is in App Store keyword research.

Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:

https://itunes.apple.com/search?term=your%20keyword&country=tw&entity=software&limit=200

More on reading and tracking ranks: App Store ranking by country.

LocalASO researches these storefronts in Traditional Chinese too. The phrase can be the same, but competition and ranks differ per store:

• 🇭🇰 Hong Kong

1. Add your app and your keywords.
2. Click “Localize”: LocalASO asks your AI for the Traditional Chinese phrase people in Taiwan type and checks it in the TW store.
3. Read rank, estimated volume and difficulty for Taiwan next to every other country, and track the rank daily.
4. In Optimize, get a name, subtitle and keyword field for the zh-Hant localization.