App Store keywords in Austria

Storefront code

AT

Research language

German

App Store localizations

German, English (U.K.)Default first, as listed by Apple.

Locale LocalASO writes

de-DE

Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For Austria, Apple lists 2 localizations (Apple: App Store localizations):

• German: also listed in 2 other storefronts covered here.
• English (U.K.): also listed in 48 other storefronts covered here.

Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.

Austria uses the same German localization as Germany, so your German keyword field counts here too. Check ranks separately: the competition is different.

Translate the intent, not the words: find the phrase people in Austria type for the same need, then check that the top results are apps like yours. A step-by-step method is in App Store keyword research.

Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:

https://itunes.apple.com/search?term=your%20keyword&country=at&entity=software&limit=200

More on reading and tracking ranks: App Store ranking by country.

LocalASO researches these storefronts in German too. The phrase can be the same, but competition and ranks differ per store:

• 🇩🇪 Germany
• 🇨🇭 Switzerland

1. Add your app and your keywords.
2. Click “Localize”: LocalASO asks your AI for the German phrase people in Austria type and checks it in the AT store.
3. Read rank, estimated volume and difficulty for Austria next to every other country, and track the rank daily.
4. In Optimize, get a name, subtitle and keyword field for the de-DE localization.