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🇨🇭 App Store CH

App Store keywords in Switzerland

People in Switzerland search the App Store in German, not in English. Here is which localizations count in the Switzerland store, how people search there and how to check your rank.

Updated

App Store Switzerland: quick facts

Storefront code
CH
Research language
German
App Store localizations
German, English (U.K.), French, ItalianDefault first, as listed by Apple.
Locale LocalASO writes
de-DE

Which localizations count in Switzerland

Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For Switzerland, Apple lists 4 localizations (Apple: App Store localizations):

  • German: also listed in 2 other storefronts covered here.
  • English (U.K.): also listed in 48 other storefronts covered here.
  • French: also listed in 4 other storefronts covered here.
  • Italian: also listed in 1 other storefront covered here.

Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.

Check your App Store rank in Switzerland

Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:

https://itunes.apple.com/search?term=your%20keyword&country=ch&entity=software&limit=200

More on reading and tracking ranks: App Store ranking by country.

Other storefronts that search in German

LocalASO researches these storefronts in German too. The phrase can be the same, but competition and ranks differ per store:

Switzerland in LocalASO

  1. Add your app and your keywords.
  2. Click “Localize”: LocalASO asks your AI for the German phrase people in Switzerland type and checks it in the CH store.
  3. Read rank, estimated volume and difficulty for Switzerland next to every other country, and track the rank daily.
  4. In Optimize, get a name, subtitle and keyword field for the de-DE localization.

Do this for every country, in minutes

LocalASO checks your rank, volume and difficulty for every keyword in 50+ App Store countries, in each local language. It runs on your Mac. $29 once, no subscription.
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