App Store keywords in Thailand

Storefront code

TH

Research language

Thai

App Store localizations

English (U.K.), ThaiDefault first, as listed by Apple.

Locale LocalASO writes

th

Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For Thailand, Apple lists 2 localizations (Apple: App Store localizations):

• English (U.K.): also listed in 48 other storefronts covered here.
• Thai: listed only here among the storefronts covered here.

Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.

Thai is written without spaces between words, so the same phrase can be typed in different ways. Thai characters also take more bytes in the keyword field.

Translate the intent, not the words: find the phrase people in Thailand type for the same need, then check that the top results are apps like yours. A step-by-step method is in App Store keyword research.

Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:

https://itunes.apple.com/search?term=your%20keyword&country=th&entity=software&limit=200

More on reading and tracking ranks: App Store ranking by country.

1. Add your app and your keywords.
2. Click “Localize”: LocalASO asks your AI for the Thai phrase people in Thailand type and checks it in the TH store.
3. Read rank, estimated volume and difficulty for Thailand next to every other country, and track the rank daily.
4. In Optimize, get a name, subtitle and keyword field for the th localization.