App Store keywords in Australia

Storefront code

AU

Research language

English

App Store localizations

English (Australia), English (U.K.)Default first, as listed by Apple.

Locale LocalASO writes

en-AU

Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For Australia, Apple lists 2 localizations (Apple: App Store localizations):

• English (Australia): also listed in 1 other storefront covered here.
• English (U.K.): also listed in 48 other storefronts covered here.

Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.

People in Australia search in English, but local spelling and word choice still matter, and the apps that rank are not the same as in other English-speaking stores. A step-by-step method is in App Store keyword research.

Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:

https://itunes.apple.com/search?term=your%20keyword&country=au&entity=software&limit=200

More on reading and tracking ranks: App Store ranking by country.

LocalASO researches these storefronts in English too. The phrase can be the same, but competition and ranks differ per store:

• 🇺🇸 United States
• 🇬🇧 United Kingdom
• 🇨🇦 Canada
• 🇸🇬 Singapore
• 🇳🇿 New Zealand
• 🇮🇪 Ireland
• 🇮🇳 India
• 🇵🇭 Philippines
• 🇿🇦 South Africa
• 🇳🇬 Nigeria

1. Add your app and your keywords.
2. Click “Localize”: LocalASO asks your AI for the English phrase people in Australia type and checks it in the AU store.
3. Read rank, estimated volume and difficulty for Australia next to every other country, and track the rank daily.
4. In Optimize, get a name, subtitle and keyword field for the en-AU localization.