LocalASO🇮🇳 App Store IN
App Store keywords in India
People in India search the App Store in English. Here is which localizations count in the India store, how people search there and how to check your rank.
Updated
App Store India: quick facts
- Storefront code
IN- Research language
- English
- App Store localizations
- English (U.K.), Bangla, Gujarati, Hindi, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, UrduDefault first, as listed by Apple.
- Locale LocalASO writes
en-GB
Which localizations count in India
Apple says people can search for your app using localized keywords in every country or region where the App Store supports that language (Apple). For India, Apple lists 12 localizations (Apple: App Store localizations):
- English (U.K.): also listed in 48 other storefronts covered here.
- Bangla: listed only here among the storefronts covered here.
- Gujarati: listed only here among the storefronts covered here.
- Hindi: listed only here among the storefronts covered here.
- Kannada: listed only here among the storefronts covered here.
- Malayalam: listed only here among the storefronts covered here.
- Marathi: listed only here among the storefronts covered here.
- Odia: listed only here among the storefronts covered here.
- Punjabi: listed only here among the storefronts covered here.
- Tamil: listed only here among the storefronts covered here.
- Telugu: listed only here among the storefronts covered here.
- Urdu: listed only here among the storefronts covered here.
Each of these localizations has its own name, subtitle and 100-byte keyword field. Name and subtitle are visible to users, so keep them real text in that language. See App Store localization for keywords.
How people search in India
India has the most localizations of any storefront here: English (U.K.) plus eleven Indian languages, including Hindi, Tamil and Telugu. LocalASO researches English phrases by default.
People in India search in English, but local spelling and word choice still matter, and the apps that rank are not the same as in other English-speaking stores. A step-by-step method is in App Store keyword research.
Check your App Store rank in India
Your iPhone only shows the store of your Apple Account’s country. Apple’s public search data returns the top 200 apps for a term in any storefront; your rank is your app’s position in that list:
https://itunes.apple.com/search?term=your%20keyword&country=in&entity=software&limit=200More on reading and tracking ranks: App Store ranking by country.
Other storefronts that search in English
LocalASO researches these storefronts in English too. The phrase can be the same, but competition and ranks differ per store:
India in LocalASO
- Add your app and your keywords.
- Click “Localize”: LocalASO asks your AI for the English phrase people in India type and checks it in the IN store.
- Read rank, estimated volume and difficulty for India next to every other country, and track the rank daily.
- In Optimize, get a name, subtitle and keyword field for the
en-GBlocalization.
Do this for every country, in minutes