App Store Keywords for Education Apps: Subjects, Skills and Study Tools

Estimated volume / estimated difficulty (0-100). All phrases are English in every storefront.

Three shapes appear. The first is global: "spanish lessons" costs 28 to 58 in difficulty everywhere because learners exist everywhere, and large apps serve them. The second is US-led: "math solver" is 81 / 66 in the US and 17 / 0 in Germany. The third is reversed: "study planner" is easier in the US (8) than in Germany, Japan or Brazil (27 to 30), which may mean local competitors in those storefronts have already built for the phrase. These shapes hold for this day and this basket of phrases; do not extend them to a whole subject.

The genre match is close to the study average (70.0% against 68.6%), with Games at 20.0% and Productivity at 6.7% of US results, which suits quiz and planner phrases. Names are long (25.0 characters on average, two thirds in the 25 to 30 band) and only 30% repeat the whole query, the 21st-ranked exact-title share. Education names tend to carry subject, audience and promise, not the bare keyword. The mapping from phrases to categories is approximate across the study.

• Language and subject apps: localise the lesson term. "Spanish lessons" is the same English phrase everywhere, but a learner in Germany or Brazil may search in German or Portuguese. Translate or transcreate keywords covers how to compare.
• Study tools: test each market, not the average. The mean of "study planner" (16.3) hides a 3 in France and a 30 in Brazil. A planner developer should rank storefronts one by one.
• Niche topics are cheap but small. "Typing tutor" and "science quiz" have difficulty at or under 2 on average, and volume of 6 to 9. The approach in keyword research for a niche app tells you how to find out whether a small phrase still sends enough people.
• Know your siblings. Children's learning content is covered under Kids; dictionaries and study guides appear under Reference; and corporate training terms overlap with Business.

We picked six generic English phrases per category and queried the iTunes Search API (entity=software, limit=25) in the US, GB, DE, JP, FR and BR, analysing the top 10 results per query; Education is 36 queries and 360 slots, fetched 2026-11-01. The wider method is in the research methodology, the research hub and how we measure. Data: category CSV.

LocalASO is a Mac app that estimates volume and difficulty in 52 storefronts in each storefront's local language. A license is $29 one time, and the free download needs a license key to run. See pricing.