Keyword research by App Store category

Categories

• App Store Keywords for Books Apps: Readers, Audiobooks and Trackers

  Books phrases measured in six storefronts on 2026-11-01: 'bible' hits difficulty 92 in the US, 'comic reader' 12; half of top-10 names repeat the query.

• App Store Keywords for Business Apps: Low Difficulty Outside the US

  Business phrases measured on 2026-11-01: mean difficulty 15.2, but 35.8 in the US and under 17 everywhere else. Per-phrase scores for six storefronts.

• App Store Keywords for Developer Tools Apps: Near-Zero Difficulty, Near-Zero Volume

  Developer Tools phrases on 2026-11-01: mean difficulty 1.3, volume 8.0, median 5 ratings in the top 10. Six phrases, six storefronts, and what zero means.

• App Store Keywords for Education Apps: Subjects, Skills and Study Tools

  Education phrases measured on 2026-11-01: 'spanish lessons' holds volume 50-65 in six storefronts; 'study planner' is easier in the US than in DE, JP, BR.

• App Store Keywords for Entertainment Apps: What the Data Shows

  Measured on 2026-11-01: Entertainment phrases show 55% exact-title share and mean difficulty 39.3, with 'tv guide' near 10 and 'streaming' at 66.5.

• App Store Keywords for Finance Apps: Where Banking, Crypto and Tax Terms Land

  Finance phrases tested in six storefronts on 2026-11-01: 'banking' scores 100 difficulty in the US and GB; 'mortgage calculator' is US-only. Mean 34.9.

• App Store Keywords for Food & Drink Apps: A Mid-Difficulty Category

  Food & Drink sits near the median of 26 categories (difficulty 28.7, 40% exact titles) in 2026-11-01 data; 'food delivery' scores 61.5, 'wine' 14.8.

• App Store Keywords for Games Apps: Measured Demand and Difficulty

  Six Games search phrases measured in six storefronts: median 22,504 ratings in the top 10 and mean difficulty 50.3, the second hardest of 26 categories.

• App Store Keywords for Graphics & Design Apps: Names That Match the Query

  Graphics & Design has the highest exact-title share of 26 categories (58%) in 2026-11-01 data; logo maker averages difficulty 29, collage maker 47.7.

• App Store Keywords for Health & Fitness Apps: Long Names, Hard Head Terms

  Six Health & Fitness phrases measured on 2026-11-01: 'running' averages difficulty 57.5, 'blood pressure' 16.5; 76% of names fill 25-30 characters.

• App Store Keywords for Kids Apps: Why Search Results Rarely Show the Kids Category

  Kids phrases measured on 2026-11-01: 47.7% of top-10 results were Education apps, names are the longest of 26 categories, 'kids games' scores 45.8.

• App Store Keywords for Lifestyle Apps: A Catch-All Category, Measured

  Lifestyle phrases measured on 2026-11-01: 85% of US top-10 names contain the full query, 'dating' scores difficulty 67.0 and 'wedding planner' 6.3.

• App Store Keywords for Magazines & Newspapers Apps: Phrases That Land in Other Categories

  Only 8.3% of US results for Magazines & Newspapers phrases had that genre (2026-11-01 data); News took 55%. Volume and difficulty in six storefronts.

• App Store Keywords for Medical Apps: Thin Demand Outside the US

  Medical phrases on 2026-11-01: median 29 ratings in the top 10, mean volume 16.0 and difficulty 6.5; only the US shows real demand. Six storefronts.

• App Store Keywords for Music Apps: Tuners, Players and Streaming Compared

  Music phrases measured in six storefronts on 2026-11-01: 'metronome' averages difficulty 20.3, 'music streaming' 59.0; Japan's demand stays near the US.

• App Store Keywords for Navigation Apps: GPS, Transit and Local Variants

  Six Navigation phrases measured on 2026-11-01: 'gps' averages difficulty 50.3, 'speed camera' 12.5, and Germany is nearly twice as hard as Great Britain.

• App Store Keywords for News Apps: A US Market and Everyone Else

  News phrases tested in six storefronts on 2026-11-01: US difficulty 69.7 versus Brazil 9.0, and 68% of top-10 names use a separator, the highest of 26.

• App Store Keywords for Photo & Video Apps: Editors, Collages and AI

  Six Photo & Video phrases in six storefronts on 2026-11-01: 'video editor' hits difficulty 62.5, 'video downloader' 16.5, and 'ai photo' sits at 47.

• App Store Keywords for Productivity Apps: A Category Without Easy Storefronts

  Productivity phrases measured on 2026-11-01: difficulty 45.0 on average, 'email' at 77.7, and Japan nearly as hard as the US, unlike most categories.

• App Store Keywords for Reference Apps: Easy to Rank, Easy to Overrate

  Reference phrases scored mean difficulty 7.7 and volume 19.3 on 2026-11-01, but only 'dictionary' has real demand. Six phrases across six storefronts.

• App Store Keywords for Shopping Apps: High Difficulty for the Demand

  Shopping phrases measured on 2026-11-01: 27% of top-10 apps have 50,000+ ratings and difficulty (34.0) outruns volume (41.9) more than in most categories.

• App Store Keywords for Social Networking Apps: Why Head Terms Are Closed

  Social Networking is the hardest of 26 categories on 2026-11-01: 43% of top-10 apps have 50,000+ ratings, and 'messenger' scores 95.7 difficulty.

• App Store Keywords for Sports Apps: Sport-Specific Terms Travel Badly

  Sports phrases measured on 2026-11-01: 'fantasy football' is 82 / 71 in the US but 16 / 0 in Japan; 'live scores' averages difficulty 44.5.

• App Store Keywords for Travel Apps: Booking Terms vs Trip-Planning Terms

  Travel phrases measured in six storefronts on 2026-11-01: 'hotel booking' averages difficulty 59.8 while 'packing list' is 0.2. Category mean 32.1.

• App Store Keywords for Utilities Apps: Short, Plain Names and Even Demand

  Utilities phrases measured on 2026-11-01: 55% of top-10 names contain the full query, 27% use a separator, mean difficulty is 25.9. Six storefronts.

• App Store Keywords for Weather Apps: When the Category Name Is the Keyword

  Weather phrases measured on 2026-11-01: 'weather radar' averages difficulty 53.3, 'air quality' 7.2; 'hurricane tracker' is 69 in the US, 5-20 elsewhere.