App Store Localization for Danish: Storefronts, Bytes, Keywords

Apple's localizations table never names Danish as a default language. It appears as an additional language in 1 more: Denmark. The default language listed next to it is English (U.K.).

Apple's keyword reference allows 100 bytes, not 100 characters. Counted as UTF-8, the example below contains 54 one-byte and 3 two-byte characters (separators excluded). Only the accented letters cost two bytes, so the field holds between 50 and 100 letters depending on how many accents you use. The words below are a hypothetical keyword list for a habit tracker called Streakly; they are illustrations, not validated search terms, and each has at least three characters.

Joined with commas and no spaces after them, the field is:

vaner,rutine,mål,påmindelse,motivation,dagsplanlægger,disciplin

That is 63 characters and 66 bytes: 60 bytes of keywords plus 6 commas, leaving 34 of the 100 bytes free. The byte counts assume UTF-8; confirm the final count in App Store Connect before you save.

Denmark's row reads English (U.K.), then Danish. The three Scandinavian rows differ in a way that matters for planning: Swedish is the default in Sweden, while Danish and Norwegian are additions to an English default. The Danish locale code is da.

Use the Denmark keyword page for the storefront. The rest is the standard field discipline: three characters or more per keyword, commas with no spaces, and nothing repeated from your name or subtitle.

Danish letters æ, ø and å take two bytes each. In the example, dagsplanlægger has one two-byte letter and påmindelse has one. The three-character keyword mål costs four bytes.

When a Danish and Norwegian keyword are spelled the same, you pay for it in each locale; there is no shared pool. Apple does not document whether a plain-ASCII spelling such as maal matches. Treat that as a test you run in the storefront, not a saving you can assume. For a wider workflow across many locales see managing metadata for many locales.

LocalASO checks keywords in 52 App Store storefronts, each in the storefront's local language, so you can compare your Danish candidates with the English ones in one place. Keywords, ranks and listings stay in a database on your Mac. LocalASO is a one-time $29 purchase and the app needs a license key to run; the setup is in the localization docs and the price is on the pricing page. To test the field you just built, use the keyword field checker, or browse every language page. Related languages: Norwegian, Swedish, Finnish.