Can You Change Promotional Text Without an App Update?

Apple's product page guidance says the description can be updated when you submit a new version, and recommends promotional text when you want to change messaging more often. The subtitle is described the same way: updated when submitting a new version. This page does not claim which other fields can change without a version, because Apple's pages do not say so.

After you update app information, it may take up to 24 hours for changes to appear on the App Store or when users install the app. Do not time a launch announcement to the minute.

Custom product pages can carry their own promotional text and keywords, and their metadata can be submitted independent of an app update. They need App Review approval before they are visible and require iOS 15 or iPadOS 15 or later.

A hypothetical habit tracker runs a November sale. On the day the sale starts, the team edits promotional text to a 140-character offer. No new binary, no new version number. When the sale ends, they change it back. The 170-character limit still applies, so count it with the promotional text limit answer.

• Expecting keywords in promotional text to rank. Apple says it does not affect search; see the search answer.
• Editing the description for a short-term offer, which Apple ties to a new version.

Keep the full list of fields and limits in the metadata limits reference and read how name and subtitle fit together in the title and subtitle guide.

See also: What's New limit.