How Many Custom Product Pages Can an App Have?

Each custom product page can have different screenshots, previews, promotional text and keywords. It is localizable and shareable through a unique URL. Everything else, including the name, subtitle and description, stays that of the default product page.

• iOS 15 or iPadOS 15 or later.
• Each page must be approved by App Review before it is visible, but you can submit its metadata independent of an app update.
• While a page is under review, its screenshots, previews, promotional text and keywords cannot be modified. Withdrawing the submission makes it editable.
• Metrics appear in App Analytics after the page receives at least five first-time downloads.

A custom page is visible only through its link, or in App Store search if keywords are assigned to it; otherwise the default page is shown. Each keyword combination must be unique to a single product page, so two pages cannot compete for identical terms.

A hypothetical habit tracker plans three pages: one for runners, one for students and one for parents, each with its own first screenshot and a matching link in ad campaigns. That is 3 of 70, so the limit is almost never the constraint. Review time and analytics volume are. A page that gets fewer than five first-time downloads shows no metrics.

To test changes on the default page instead, see the product page optimization test length. For events that promote the app, see the in-app event limits. Check the keyword field guide before assigning terms, and compare other limits in the metadata limits reference.

See also: screenshot sizes.