Developer name (App Store)

The developer name can be set only when you add an app for the first time. Organizations must use a registered trade name, DBA or fictitious business name. It cannot be edited later. Treat the first entry as permanent and decide it before you create the app record.

Apple states that an app is searchable by its app name, subtitle, keywords and company name. The company name is therefore a field you already have, and Apple says it should not be duplicated in the keyword field. If people search for your studio, you will match without spending bytes.

The Copyright field is separate. It is required and holds the name of the owner of the exclusive rights, preceded by the year, for example 2014 Example, Inc. The copyright symbol is added automatically. Both fields are set in App Store Connect, but only the developer name appears under the app name.

A hypothetical studio called Northwind Apps publishes Streakly. A search for "northwind" can match the company name. A keyword list that adds northwind wastes bytes, as the guidance on branded keywords explains.

• Choosing a name you may outgrow, such as a product name instead of a studio name.
• Adding the company name to the name or keyword field to chase searches.

Review the other fields you can change later in the metadata limits reference and the title and subtitle guide.

Support details live in the Support URL.