Marketing URL (App Store)

The Marketing URL is optional, must include the protocol, and can be localized. In the App Store Connect API it is an attribute (marketingUrl) of the version localization, alongside the description and What's New.

Apple lists the app name, subtitle, keywords and company name as the fields that make an app searchable. The Marketing URL is not among them, so do not expect it to help text relevance. Its value is traffic: people who tap it land on your site, where you control the message.

Use it when you have a page that explains the app better than the product page can, for example a landing page with a video or press information. Leave it empty when the page would only repeat the store listing.

A hypothetical app, Streakly, could set https://streakly.example in English and https://streakly.example/de in German. The German page carries the same screenshots as the German localization of the listing, so a visitor sees one consistent message.

• Forgetting the protocol, so the field is rejected.
• Showing other platforms' names, icons or imagery in your metadata, which Guideline 2.3.10 prohibits unless approved.
• Using it as a duplicate of the support page.

Pick the right fields to maintain in App Store Connect and see all limits in the metadata limits reference.

Contact details go in the Support URL.