Keyword gap (ASO)

• Coverage gap. The term is not in any of your fields. You are invisible for it.
• Rank gap. The term is in your listing, but you rank outside the top 10 and rivals sit inside it.

Coverage gaps need a metadata change. Rank gaps usually need a stronger field, better conversion or a different term.

1. Choose three to five competitors in your category. See competitor tracking.
2. Collect the terms for which they rank in the top 10.
3. Remove competitor brand names, which Apple does not allow in your keyword list, and terms that do not describe your app.
4. Check search volume and keyword difficulty in each storefront.

A hypothetical habit tracker compares itself with a rival:

Gaps built from rating counts and ranks are estimates. A term a rival ranks for may not suit your app. LocalASO estimates volume and difficulty from rating counts, not Apple search counts, and it checks 52 storefronts.

LocalASO suggests keywords to add, remove or swap, quick wins, positions to protect and markets you do not cover yet, each with a reason. See quick-win keywords.

Read the suggestions docs and the keyword research guide.

Drafts from a model are covered under AI keyword suggestions.

To replace weak terms with gap terms, use a keyword swap.