App Store Localization for Greek: Storefronts, Bytes, Keywords

Apple's localizations table never names Greek as a default language. It appears as an additional language in 2 more: Cyprus and Greece. The default language listed next to it is English (U.K.) in 2.

Apple's keyword reference allows 100 bytes, not 100 characters. Counted as UTF-8, the example below contains 39 two-byte characters (separators excluded). At two bytes a letter the field holds at most 50 letters of keywords, commas included. The words below are a hypothetical keyword list for a habit tracker called Streakly; they are illustrations, not validated search terms, and each has at least three characters.

Joined with commas and no spaces after them, the field is:

συνήθειες,ρουτίνα,στόχοι,υπενθύμιση,κίνητρο

That is 43 characters and 82 bytes: 78 bytes of keywords plus 4 commas, leaving 18 of the 100 bytes free. The byte counts assume UTF-8; confirm the final count in App Store Connect before you save.

Greece lists English (U.K.) as the default and Greek as the only additional language. Cyprus lists English (U.K.) as the default and Greek and Turkish as additional languages, so its row has two local languages; see Turkish. Start with the Greece keyword page.

The locale code Apple gives is el. As with Arabic and Hebrew, adding it means adding to an English default.

Greek letters take two bytes each, whether or not they carry the tonos accent, so accenting a word does not change its byte cost. That differs from Latin languages, where an accented letter costs one byte more than the plain one.

A Greek field holds up to 50 letters if you use no commas. Apple does not document whether search ignores accent marks in Greek, so test an accented and an unaccented form before you drop one. The same two-byte arithmetic applies to Russian.

LocalASO checks keywords in 52 App Store storefronts, each in the storefront's local language, so you can compare your Greek candidates with the English ones in one place. Keywords, ranks and listings stay in a database on your Mac. LocalASO is a one-time $29 purchase and the app needs a license key to run; the setup is in the localization docs and the price is on the pricing page. To test the field you just built, use the keyword field checker, or browse every language page. Related languages: Turkish, Russian, Arabic, Ukrainian.