LocalASOComparison
MobileAction vs AppTweak: entry price, keyword limits and where each plan stops
MobileAction's ASO plans start at $15 per month for 100 keywords, while AppTweak's start at 500 keywords and $949 per year, so as of November 2026 they overlap only from the 500-keyword tier up.
That makes this comparison easiest by keyword tier. Prices below are read from each vendor's pricing page on November 1, 2026 and may differ by billing period or toggle.
Updated
Same keyword counts, side by side
| Keywords | MobileAction | AppTweak |
|---|---|---|
| 100 | Lite: $15 per month, $12.5 billed yearly; 5 apps, 3 competitors per app, 3 months of history | No plan at this size |
| 500 | Basic: $69 per month, $59 billed yearly; 8 apps, 10 competitors per app, 6 months of history | Essential: from $949 per year; 500 keywords, 6 months of history; page also shows $1,190 and $1,790 |
| 1,500 | Pro: $239 per month, $199 billed yearly; 10 apps, 12 months of history | Grow: 1,500 keywords, 12 months of history; $2,990 to $4,990 per year shown |
| Above | Top tier: flexible keywords, 20 apps, unlimited seats, success manager, sold by demo | Enterprise custom |
Dividing the yearly price by the keyword limit: MobileAction Basic at $59 per month is $708 per year, about $1.42 per tracked keyword per year. AppTweak Essential at $949 is about $1.90. Pro at $199 per month is $2,388 per year, about $1.59 per keyword, and AppTweak Grow at $2,990 is about $1.99. These are our calculations from the page prices; they ignore everything except keyword counts.
What the plans include
MobileAction's Lite page lists keyword research tools, AI-powered keyword suggestions, a volume and difficulty score, metadata analysis, rating and review analysis and revenue monitoring. Basic adds keyword grouping, competitor keyword insights, volume trends and review sentiment analysis.
AppTweak's pricing page states data in 119 iOS and 129 Google Play countries and lists plan features per product. We did not read a per-plan feature list for Essential beyond apps, keywords, seats and history.
Trials and free plans
Both offer a 7-day free trial on ASO plans. AppTweak asks for billing details and runs a 48-hour refund policy after the first charge. MobileAction's free plan is for Apple Ads marketers (up to $10,000 monthly ad spend), and AppTweak's free Starter plan is Market Intelligence with download and revenue estimates. Neither is an ASO keyword plan, so a trial is the way to test either one.
When MobileAction is the better choice
- You want a low entry point, such as 100 keywords for $12.5 to $15 per month.
- You also manage Apple Ads, where its free plan and ad tools fit.
- Per-keyword price at 500 and 1,500 keywords matters more to you than anything else.
When AppTweak is the better choice
- You need the coverage numbers AppTweak publishes (119 iOS and 129 Google Play countries, 40 iOS and 62 Google Play languages).
- You want its AI agents and API with MCP Access.
- You prefer a plan built around one ASO product line, with reviews, campaigns and market intelligence as separate products.
Alternatives at a lower price
If 100 keywords is too small and 500 is too expensive, look at the AppTweak comparison against Appfigures, or at one-time options on the one-time purchase page. LocalASO is a $29 one-time Mac app for Apple's App Store only; read its MobileAction alternative page or its pricing.
Questions
- Which is cheaper, MobileAction or AppTweak?
- As of November 2026 MobileAction's entry ASO plan (Lite, $15 per month for 100 keywords) is far cheaper than AppTweak's entry plan (Essential from $949 per year for 500 keywords). At 500 keywords the gap narrows: MobileAction Basic is $59 per month billed yearly.
- Do either of them have a free ASO plan?
- No. MobileAction's free plan is for Apple Ads management and AppTweak's free Starter plan covers Market Intelligence. Both offer a 7-day trial on ASO plans.
- Which has more history?
- MobileAction lists 3, 6 and 12 months of history on Lite, Basic and Pro. AppTweak lists 6 months on Essential and 12 on Grow.
Sources
- www.mobileaction.co/pricing (checked November 1, 2026)
- www.apptweak.com/en/pricing (checked November 1, 2026)
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