Skip to content
LocalASO

ASO glossary

Mac App Store

The Mac App Store is the part of Apple's App Store where macOS apps are listed and downloaded. Its listings have the same core fields as iPhone apps, with a few differences in media and category handling.

Updated

Differences that matter for ASO

  • Screenshots. Mac screenshots must be 16:10 and one of 1280x800, 1440x900, 2560x1600 or 2880x1800 pixels. Up to 10 screenshots per device size may be uploaded. See screenshots.
  • Previews. App previews are supported for macOS, with up to three per supported device size and language. See app preview.
  • Category. For macOS apps the category is also set in Xcode, and the primary category in App Store Connect should match it.

The rest of the listing, such as app name, subtitle and keyword field, follows the same rules and limits as other platforms.

Example

A hypothetical Mac habit app uploads 2880x1800 screenshots, sets Productivity in Xcode, and sets Productivity as primary in App Store Connect. If the two differ, App Store Connect's guidance says they should match.

Host platform versus target platform

LocalASO itself is a Mac app for macOS 14 or later, on Apple Silicon and Intel Macs. It works with Apple's App Store only. That describes where LocalASO runs and which store it covers; see the LocalASO docs for details.

Common mistakes

  • Using iPhone screenshot sizes for a Mac listing.
  • Setting a different category in Xcode than in App Store Connect.

Next step

Check dimensions with the metadata limits reference and keywords with the keyword research guide.

Sources

Do this for every country, in minutes

LocalASO checks your rank, volume and difficulty for every keyword in 50+ App Store countries, in each local language. It runs on your Mac. $29 once, no subscription.
Buy lifetime license, $29See the features