App Analytics (App Store Connect)

Two ASO features report their results here:

• Product page optimization shows test results after five first-time downloads are associated with the test.
• Custom product pages show metrics after the page receives at least five first-time downloads.

These are display thresholds. They tell you when the numbers appear, not when a result is trustworthy. Five downloads is far too few to prove that one variant beats another.

• Did a metadata update change the number of people who view the page?
• Which screenshots variant converts better?
• Did a campaign page outperform the default?

You calculate conversion rate from these counts.

App Analytics shows what happened on your page. It does not show how often a keyword is searched, where you rank for it or what competitors do. For that you need rank tracking and keyword tools such as the keyword research guide describes.

A hypothetical team changes its first screenshot and the subtitle in the same release. App Analytics shows more downloads, but they cannot say which change did it. A better plan is to change one, as the metadata update page suggests.

Open App Analytics, pick one metric and write down its baseline before you change anything.

Download types are defined under first-time downloads and redownloads; sources are explained under traffic sources and impressions.